At the end of 2023 Filmmaster, a leading creative agency, tasked PPVFX with creating the Key Visual for Noor Riyadh Light Festival, the world’s largest light festival.
After generating more than seventy variations, we crafted the final three formats that encapsulate the essence of the festival. Then, during the resizing stage—the longest in production—we ensured the integration of these visuals across various platforms for global promotion. Our efforts extended to creating print designs for Riyadh’s banners, magazines, visuals for the airport, digital billboards across Saudi Arabia, and customized animations for major social media networks, resulting in over 300 resized versions of the key visuals.
While the festival’s grand finale approached on December 16th, the work by PPVFX had transformed Riyadh streets into a fascinating spectacle.
PPVFX team:
Executive producer: Pavel Puntus
Head of production: Ksenia Vasilkova
Client manager: Valeria Pavlienko
Producer: Diana Mustafina
Coordinator: Vladislav Komarovskiy
VFX supervisor: Slava Khramyshev
Art director: Igor Irbitskiy
Designer: Pavel Tikhonov
Motion Design: Petr Pavshintsev, Ivan Kachesov