Harness AI.
It’s just a tool.
Dima Smolin explores directing, creative possibility and taste. The idea, the choices and knowing when to stop remain the director’s job.
AI commercials, visual experiments and stories shaped by the people behind the camera.
Dima Smolin explores directing, creative possibility and taste. The idea, the choices and knowing when to stop remain the director’s job.
Distinctive characters and recognisable moments introduce a music feature that adapts to the listener’s mood.
An exploration of directing an AI action scene, from performance and blocking to camera movement, colour and visual style.
Experienced directors and art directors
are at the heart of the process.
They develop the ideas, shape the narrative, make creative decisions, and tell the story.
AI production for advertising ideas and campaigns.
Stories and visual worlds built around your brand.
Content and variations for digital channels.
Generative imagery combined with our visual effects expertise.
Live action and AI, combined to suit the needs of each shot.
Explore complex worlds and visual concepts for your advertising idea.
Choose technologies to suit the task, budget and individual shot.
Create additional versions and variations of approved content.
Develop distinctive imagery and visual styles for your brand.
The final result is shaped by experienced filmmakers whose ideas and decisions come from years of real production experience.
AI gives us another tool. Direction gives the film its purpose.



Key creative decisions and approval milestones are agreed before moving to the next stage.
Define the concept and objectives.
Develop the visual style and characters.
Plan the action, framing and edit.
Generate, refine and select the material.
Bring the film together with editing, VFX and sound.
Prepare final masters and agreed versions.
Timelines and costs depend on the project’s scope and production approach. Tell us what you have in mind so we can discuss the right plan.
Our AI work draws on PPVFX’s wider experience in commercials, visual effects and content for events.






Tell us about your idea, timeline and deliverables.